Washing Wool Made Easy
- Wednesday, 30 April 2014
In nature, wool survives the toughest tests. And then, The Woolmark Company tests it again. And so, the latest campaign to be launched by The Woolmark Company is washable wool, with the tagline Tested by Nature; Tested by us.
The main purpose of the washable wool campaign is to change the perception that wool is difficult to care for, and help align consumer perceptions to the modern wool garments available.
The Woolmark Company is working closely with manufacturers in the wool production pipeline to produce more machine washable wool fabrics and will also provide technical support for those who require further information about the washable wool campaign