{"id":2623,"date":"2014-04-30T09:49:46","date_gmt":"2014-04-30T09:49:46","guid":{"rendered":"https:\/\/awtawooltesting.swim.net.au\/news\/washing-wool-made-easy\/"},"modified":"2014-04-30T09:49:46","modified_gmt":"2014-04-30T09:49:46","slug":"washing-wool-made-easy","status":"publish","type":"news","link":"https:\/\/awtawooltesting.com.au\/fr\/news\/washing-wool-made-easy\/","title":{"rendered":"Le lavage de la laine en toute simplicit\u00e9"},"content":{"rendered":"<p>Dans la nature, la laine survit aux \u00e9preuves les plus dures. Puis, The Woolmark Company la teste \u00e0 nouveau. C'est ainsi que la derni\u00e8re campagne lanc\u00e9e par The Woolmark Company porte sur la laine lavable, avec le slogan Tested by Nature ; Tested by us.<\/p>\n<p>L'objectif principal de la campagne sur la laine lavable est de changer la perception selon laquelle la laine est difficile \u00e0 entretenir, et d'aider \u00e0 aligner les perceptions des consommateurs sur les v\u00eatements modernes en laine disponibles.<\/p>\n<p>The Woolmark Company travaille en \u00e9troite collaboration avec les fabricants de la fili\u00e8re laine pour produire davantage de tissus en laine lavables en machine et fournira \u00e9galement une assistance technique \u00e0 ceux qui souhaitent obtenir de plus amples informations sur la campagne en faveur de la laine lavable.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/80591760?color=ffffff\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"http:\/\/vimeo.com\/80591760\">Laver la laine en toute simplicit\u00e9<\/a> de <a href=\"http:\/\/vimeo.com\/woolmark\">La soci\u00e9t\u00e9 Woolmark<\/a> sur <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans la nature, la laine survit aux \u00e9preuves les plus dures. Et puis, The Woolmark Company la teste \u00e0 nouveau. Ainsi, la derni\u00e8re campagne lanc\u00e9e par The Woolmark Company a \u00e9t\u00e9...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2623","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Washing Wool Made Easy - AWTA Wool Testing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awtawooltesting.com.au\/fr\/news\/washing-wool-made-easy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Washing Wool Made Easy - AWTA Wool Testing\" \/>\n<meta property=\"og:description\" content=\"In nature, wool survives the toughest tests. And then, The Woolmark Company tests it again. 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