Utilis\u00e9s ensemble, le Wool ComfortMeter et le Wool HandleMeter mesurent objectivement et pr\u00e9cis\u00e9ment le confort et la maniabilit\u00e9 des v\u00eatements en laine l\u00e9g\u00e8re, et constituent une m\u00e9thode efficace pour garantir au consommateur un confort proche de la peau et une sensation pr\u00e9visible.<\/span><\/p>\n\u201cIl existe de nombreux exemples dans l'industrie de la laine o\u00f9 de bonnes recherches ont \u00e9t\u00e9 laiss\u00e9es de c\u00f4t\u00e9, mais cette technologie r\u00e9volutionnaire est d\u00e9sormais une r\u00e9alit\u00e9 commerciale qui apportera des avantages aux producteurs de laine et \u00e0 l'industrie pour les ann\u00e9es \u00e0 venir\u201d, a d\u00e9clar\u00e9 Michael Jackson, directeur g\u00e9n\u00e9ral de l'AWTA.<\/p>\n
\u201cLe Wool ComfortMeter et le Wool HandleMeter s'attaquent directement \u00e0 la question cl\u00e9 des attentes des consommateurs \u00e0 l'\u00e9gard de la laine australienne et \u00e0 la mani\u00e8re dont elles peuvent \u00eatre am\u00e9lior\u00e9es.<\/p>\n
\u201cCette technologie offre aux d\u00e9taillants et aux marques un moyen de diff\u00e9rencier leurs produits en laine m\u00e9rinos, de renforcer la confiance des consommateurs dans leurs produits et de les inciter \u00e0 payer plus cher pour la laine australienne.\u201d <\/p>\n
Le Wool ComfortMeter compte le nombre de fibres d\u00e9passant d'un tissu et susceptibles de g\u00eaner le porteur, puis pr\u00e9dit avec pr\u00e9cision la r\u00e9action du consommateur - une information cruciale pour les fabricants de tissus \"next-to-skin\".<\/p>\n
Le \u2018toucher\u2019 de la laine \u00e9tait traditionnellement mesur\u00e9 de mani\u00e8re subjective par les juges, qui avaient souvent des avis divergents sur la douceur, le moelleux, le toucher chaud, le toucher sec, la pilosit\u00e9, l'\u00e9troitesse et le poids per\u00e7u d'une \u00e9toffe. Le Wool HandleMeter permet de rem\u00e9dier \u00e0 cette situation gr\u00e2ce \u00e0 des donn\u00e9es objectives.<\/p>\n
La pr\u00e9cision du ComfortMeter et du HandleMeter dans la pr\u00e9diction de la sensation des v\u00eatements a \u00e9t\u00e9 valid\u00e9e par le Sheep CRC \u00e0 travers une s\u00e9rie d'essais sur des volontaires qui ont \u00e9valu\u00e9 le confort et la sensation au contact de la peau de divers v\u00eatements pendant qu'ils faisaient de l'exercice dans un environnement contr\u00f4l\u00e9.<\/p>\n
En tant que plus grande organisation de contr\u00f4le de la laine au monde, l'AWTA fournira des services de contr\u00f4le des v\u00eatements aux transformateurs de laine, aux entreprises de tricotage, aux maisons de couture et aux d\u00e9taillants de v\u00eatements par l'interm\u00e9diaire de ses installations \u00e0 Melbourne, en Nouvelle-Z\u00e9lande, et en Chine.<\/p>\n
\u201cDepuis des d\u00e9cennies, l'AWTA travaille avec d'autres organismes de recherche, en particulier le CSIRO, et fait passer les nouvelles technologies de la recherche \u00e0 la sph\u00e8re commerciale\u201d, a d\u00e9clar\u00e9 M. Jackson. \u201cGr\u00e2ce \u00e0 cette exp\u00e9rience, nous sommes bien plac\u00e9s pour fournir le Wool ComfortMeter et le Wool HandleMeter\u201d.\u201d<\/p>\n
Le Sheep CRC a d\u00e9velopp\u00e9 cette technologie en collaboration avec le CSIRO, l'Australian Wool Innovation (AWI), l'Australian Wool Testing Authority (AWTA), l'universit\u00e9 Deakin et le Department of Agriculture and Food WA (DAFWA).<\/p>\n
\u201cIl y a sept ans, lorsque nous avons entrepris de d\u00e9velopper cette technologie, l'objectif final a toujours \u00e9t\u00e9 de fournir un \u00e9quipement commercialement pertinent et de cr\u00e9er une demande accrue pour la laine m\u00e9rinos australienne en d\u00e9veloppant la confiance dans la qualit\u00e9 des tricots en laine proche de la peau\u201d, a d\u00e9clar\u00e9 le professeur Rowe.<\/p>\n
\u201cCes instruments d\u00e9montrent que si l'on souhaite produire et commercialiser un produit de qualit\u00e9 sup\u00e9rieure, il faut investir dans une cha\u00eene d'approvisionnement qui utilise de la laine m\u00e9rinos superfine et ultrafine.<\/p>\n
\u201cLe Wool ComfortMeter quantifie la fa\u00e7on dont les niveaux de confort s'am\u00e9liorent avec les laines les plus fines, jusqu'\u00e0 13,5 microns, ce qui cr\u00e9e une diff\u00e9renciation claire des produits et la possibilit\u00e9 de primes de prix pour les laines superfines et ultrafines destin\u00e9es aux applications proches de la peau\u201d.\u201d<\/p>\n
La pertinence commerciale du Wool ComfortMeter et du Wool HandleMeter a \u00e9t\u00e9 test\u00e9e dans le cadre d'un essai pilote de pr\u00e9commercialisation au cours duquel l'AWTA a fourni un service d'essai \u00e0 de grandes entreprises chinoises de tricotage.<\/p>\n
Le Sheep CRC a \u00e9galement organis\u00e9 des ateliers de pr\u00e9sentation du mat\u00e9riel \u00e0 Seattle, New York et Londres, auxquels ont particip\u00e9 des marques telles que Nike, Nordstrom, Macy's et Brooks Brothers aux \u00c9tats-Unis, et Jaeger, Next, Arcadia et Bodin au Royaume-Uni.<\/p>\n
Les entreprises concern\u00e9es ont imm\u00e9diatement reconnu la valeur potentielle du Wool ComfortMeter et du HandleMeter pour atteindre un niveau \u00e9lev\u00e9 de qualit\u00e9 et de coh\u00e9rence dans leurs v\u00eatements en laine de marque, am\u00e9liorer la satisfaction des clients, r\u00e9duire les retours des clients, augmenter les ventes et renforcer leur avantage concurrentiel dans le secteur de la vente au d\u00e9tail de v\u00eatements. <\/p>\n
En savoir plus sur la Wool ComfortMeter et Wool HandleMeter<\/a> sur le site web d\u00e9di\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"La recherche de pointe visant \u00e0 garantir le confort de la laine au consommateur est d\u00e9sormais une r\u00e9alit\u00e9 commerciale, l'Australian Wool Testing Authority (AWTA) ayant aujourd'hui...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2621","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n
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